QR codes spark winery’s interest

September 30th, 2011

Wagner Vineyards in Lodi, Seneca County, has started putting quick response codes on some of its marketing materials. Consumers who use their Smartphones to scan the high-tech barcodes can see a video about the Seneca Lake winery’s Riesling selection.

One version of the square, abstract graphic, often called a QR code, appears on Wagner’s Riesling shelf talkers, or small signs that attach to retailers’ shelves. Besides leading to the Riesling video, it brings up food-and-wine pairing suggestions.

Another version appears on cards that the winery distributes at wine festivals and tastings. It leads to the video and prompts consumers to type in their ZIP code to find retailers that stock Wagner products.  “It is hard to say at this point if (using the QR codes) has been successful or not, as we haven’t yet been able to analyze any actual sales data,” says Debbie Wagner, marketing director for the winery.

QR codes may appear on the winery’s bottle labels in the future, Wagner says.

Written by
Sheila Livadas
FingerLakesWine.com

In our online world, everything is linked together. You visit a website, and click a link to visit another site, send a message, view a photo or download a video.  A simple click  makes everything possible.

Today, when going mobile,  QR codes make it possible where there’s no need to remember links, no notes to take – just point your phone at the QR code and the real world is at your fingertips.  QR codes are important because, for the first time, they make the real world…become the online world.  Imagine someone with a bottle of your wine and using a QR code to watch a short video about food pairing or even ordering another bottle online. Or scanning a QR code in a newspaper or magazine to email a link to a friend. Or scanning one to follow your winery on Twitter.  America’s Wine Trails can help you develop a QR code program to reach current and future customers and increase revenue.



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